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What is a Training Video?
A training video, whether an employee training video or customer training, is a video dedicated to educating viewers on a specific topic with the goal of teaching a skill or knowledge. Our process is as follows:
Making Great Training Videos
Video is one of the most popular ways to deliver and consume content on the internet.
If fact, according to a Pew Research study, 87% of users said that YouTube is important for helping them figure out how to do things they haven’t done before.
That means trainers, instructional designers, and anyone else tasked with training customers should be creating instructional videos as part of their customer education program. This allows a standardised approach to training and also tracking and accountability.
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What is an Instructional Video?
An instructional video is any video that demonstrates a process, transfers knowledge, explains a concept, or shows someone how to do something. Examples of instructional videos we can create:
Micro videos
Micro videos are short instructional videos that focus on teaching a single, narrow topic. They’re usually less than a minute long and appeal to today’s media consumers, who have short attention spans.
Tutorial videos
Tutorial videos are the go-to instructional method for teaching a process or providing step-by-step instructions. Usually between 2-10 minutes long, tutorial videos may leverage multiple instructional methods. Sometimes referred to as “how-to” videos, the best ones are carefully planned and have a professional touch.
Training videos
Training videos are designed to improve an employee’s workplace skills. Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training. Training videos often use footage of real people to connect the trainer and trainee. These can be interactive videos and often fit in among a larger training course.
Explainer videos
Explainer videos are short videos (usually less than two minutes) that explain a business concept or product in an entertaining, visual way. They typically use basic animations to explain a larger topic, product, or service. Explainer videos simplify complex ideas into easily digestible content.
Presentation videos
Recording a presentation makes it available for an audience to watch after the fact — perfect for people who want to rewatch and reabsorb the content or for those who may not have been able to attend the in-person event.
Screencast videos
Screencasts tend to be quick and informal, and are usually intended for a smaller audience than tutorial videos. These videos are digital video recordings of your computer screen and usually include audio narration.