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Visual Effects (abbreviated VFX) is the process by which imagery is created or manipulated outside the context of a live action shot in film making. The integration of live action footage and CG elements to create realistic imagery is called VFX.
We are asked to create VFX materials for DJ’s and impact pieces to either compliment an advertising campaign, or be used as a standalone project. We also use VFX effects inside a video to highlight aspects a client would like draw the viewer towards.