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Client
Challenge
The BBC were to feature the unique shopping experience Sainsbury’s would promote with Argos and Habitat combined. The challenge was to show how customers can use all three businesses seamlessly as part of their shopping experience under one roof.
Solution
We created a promotional video on their official press day, with senior executives being shown around the new concept store in London. This video was used by in part by the BBC for their feature, and in Sainsbury’s to show their colleagues the new shopping experience.
Outcome
The video was used as part of the press day by the BBC and Sainsbury’s business partners promoting their concept to the city.
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