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Client
Challenge
Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth. Argos wanted to launch a campaign explaining how all their employees can support ‘putting customers first’.
Solution
We produced an animation to explain NPS, and how employees can support drive the figure in their stores.
Outcome
The animation was used as part of their initiative to drive customer service within the business, with the goal of having the highest NPS score in the UK retail sector.
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