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Client
Challenge
Home Retail Group agreed to a £1.4bn takeover by UK retailer Sainsbury’s. The deal included the sale of Habitat. Habitat wanted their new colleagues what Habitat was all about in terms of their culture and quality.
Solution
Create a short 30 sec commercial to highlight the quirkiness, quality and the design of their stores. We wanted to use bright colours and highlight their existing store layouts and products.
Outcome
The commercial was distributed through screenings at their large commercial centres as part of their own internal communication and marketing integration.
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