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Client
Challenge
Sainsbury’s was opening new facility in London, which will run around 2,000 training courses in the first year alone for its management teams in local convenience stores. The complex cost over 3 million to build and will be used to boost employment and growth in London. They required a video to showcase the site.
Solution
Create a promotional video for it’s grand opening, highlighting the facility, the type bakery items produced and drive recruitment and talent into London to support the expending bakery business
Outcome
A highly successful marketing campaign was established using video, animation and e-learning to support their recruitment teams. The launch attracted over 1000 colleagues interested in working for Sainsburys.
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