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Client

Challenge

Sainsbury’s were relaunching their data governance polices to ensure data protection was at the forefront of colleagues awareness.

Solution

Working closely with another creative, we created a character called Daz the seagull. Daz was the face of the entire campaign, having an almost cheesy personality to get their message across.

Outcome

5 videos were created. These were used a company wide initiative to drive data protection awareness through all office based employees.

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