.
Client
Challenge
Home Retail Group agreed to be taken over by Sainsbury’s for £1.4bn, Sainsbury’s completed the acquisition in September 2016. The deal included catalogue chain Argos and furnishing retailer Habitat, which made Sainsbury’s the largest retailer of merchandise in the UK.
As part of this merger, the businesses wanted their combined colleagues and business to business networks to understand what merger offered and the synergies they would bring as a collective.
Solution
Create a scripted video using actors to show the unity between the colleagues in a friendly relaxed matter.
Outcome
The commercial was used to promote the merger to the city and highlight the synergies to their colleagues.
.