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Best Way to Tell Your Story is Through a Story
Animation is commonly used to tell stories and communicate emotions and ideas in a unique, easy-to-perceive way that both small children and adults can understand. Animation has helped connect people throughout the world in a way that sometimes writing and videos cannot.
Our Process
Starting with an animation brief, we turn the key messages that need to be communicated into a simple story. By considering the target audience, the video objectives and the desired call-to-action, we create a script to ensure that animations and videos follow a purposeful narrative that effectively communicates the core message and emotionally connects with the audience.
Behind every great animation is a detailed storyboard. We work closely with our clients to identify the key messages they want to get across using animation, and from this we develop a visual representation of the video, known as a storyboard.
Top 5 Reasons Why Animations is Used
1. Makes a lasting and memorable impression
2. It’s easy to understand
3. Animation boosts conversion rate
4. It’s entertaining and fun
5. Content can be easily updated without re-shoots
Explainer Videos
In recent years, explainer videos have been the success of companies like Dropbox, Groupon, and Salesforce.com. Why? Because it provides an easy and effective way for businesses to quickly explain their business proposition.
When potential customers visit the homepage of your website, an explainer video can serve as an informative and entertaining ambassador for your brand. Instead of clicking around, an explainer video enables your visitors to press play, and in a brief time absorb the essence of your company’s message.
Internal Videos
Communicating with your employees in a clear and compelling way has become increasingly challenging. With so many things competing for your employees’ attention, how can you educate them? Inspire them? What tools can you use to initiate change?
Animations can therefore be used to show a process and clearly illustrate and educated your colleagues.